The WeChat public account has set an upper limit of 100,000 for the number of readings and likes. The maximum cap is 1 million. What's more, in May of this year, Xiaohongshu launched the "Brand Partner Platform Upgrade Instructions", which set higher requirements for KOL fans and monthly exposure. Some KOLs that did not meet the requirements were disqualified as brand partners and could not Ads again. 2. Tailor-made strategic mix for customers based on "customer sympathy" Someone asked me.
After all these years of social media marketing, how would I convince my clients of my words? I would particularly emphasize a "sense of homing". Grasp the psychology of netizens or consumers, mainly to have a sense of homology. I will turn special database myself into a customer. When I am a customer, what state do I hope the companies and products I pay attention to communicate with me? If you have a sense of identity, you can get closer to your customers.
Never treat your customers in a smart way with little serious thought about what your customers will think of you. There is an old story that still inspires me: NASA, struggling to develop a fountain pen that can be used by astronauts in zero gravity, recruited programs from the whole society, but most of the recruited programs looked at I knew it was not feasible until one day, a letter written by a first-grade elementary school student in pencil made NASA scientists suddenly realize and ashamed. The letter contained only one sentence: "Why not use a pencil?" You think that customers prefer a product service, in fact, customers just want to solve a problem, they just need a solution.